What to Expect

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Our 11 Step Education & Franchise Awarding Process

1. Initial Call
Time Expected: 30-minute Zoom call
Purpose: Initial fit and minimum qualification check
What We Cover:
• High-level introductions
• Candidate background and professional experience
• Business ownership goals and motivation
• Financial readiness at a high level
• Overview of the franchise process and timeline
• Determine whether it makes sense to move forward
2. Franchise Application
Time Expected: ~20 minutes to complete
Purpose: Confirm seriousness and baseline qualifications
What We Review:
• Financial snapshot
• Business and leadership background
• Territory interest
• Ownership structure and availability
3. Discovery Meeting
45–60 minutes
Purpose: Brand education and mutual alignment
What We Cover:
• Who we are as a company
• Brand values and culture
• What makes PatchitUP different
• High-level overview of the business model
• What we look for in a franchise owner
• Full explanation of the franchise sales process
4. Investment & Economics Meeting
Time Expected: 60 minutes
Purpose: Financial and operational clarity
What We Cover:
• Deeper dive into the business model
• Day in the life of a new owner
• Paths to scale and growth opportunities
• Initial investment and how funds are allocated
• Ongoing and recurring operating costs
5. FDD Disclosure
Time Expected: Candidate review period
Purpose: Formal legal disclosure
What Happens:
• Franchise Disclosure Document (FDD) is sent via Docusign Powerforms
• Candidate begins formal review with legal and financial advisors
6. FDD Review / Exploration Meeting
Time Expected: 45–60 minutes
Purpose: Ensure understanding and transparency
What We Cover:
• Walkthrough of key FDD sections
• Fees, obligations, and expectations
• Territory rights and support
• Address questions from attorney or CPA review
7. Territory Review Meeting
Time Expected: 30–45 minutes
Purpose: Market clarity and growth planning
What We Cover:
• How territories are constructed
• Territory boundaries and availability
• Population, demand, and growth potential
• Expansion and multi-territory opportunities
8. Validation Meeting
Time Expected: ~60 minutes
Purpose: Real-world franchisee insight
What Happens:
• Group Zoom meeting with existing franchise owners
• Open, candid conversations about ownership experience
• Leadership makes introductions and then steps out intentionally
• No earnings claims… experiences vary and are reflected in the FDD
9. Background Check & Fund Verification
Time Expected: Varies
Purpose: Final due diligence
What Happens:
• Background check is completed
• Financial capability is verified
• Confirms readiness to proceed
10. Confirmation Day
Time Expected: 30–45 minutes
Purpose: Final alignment
What We Cover:
• Recap of the full discovery process
• Territory confirmation
• Launch timing expectations
• Mutual intent to move forward
11. Decision Call
Time Expected: 45–60 minutes
Purpose: Final approval decision
What Happens:
• Candidate presents their launch plan and goals
• Strategic conversation with executive leadership
• Treated as a final interview
• Internal consultation with leadership and franchisees
• Formal approval or decision is made

Meet Our Franchise Development Team

Peter Kourounis

Founder & CGO

Peter Kourounis oversees growth and operation activities to achieve top performing unit level economics.

Nicole Albert

Director of Franchise Growth

Nicole Albert drives company expansion by recruiting new franchisees, managing the sales pipeline, and implementing strategic growth plans.

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